JGC Gulf International Co. Ltd. had been badly burned in the past. During the launch of their website with another agency, they experienced a significant loss in organic traffic and the website essentially flat lined. This was attributed to what we see all too often, new websites built without a thought of SEO & latest technical trends. Without much guidance or effort to reverse the effects from the agency, they reverted back to their original website in order to get traffic back up. With a bitter taste in their mouth about digital agencies, JGC Gulf Management reached out to us rebuild their website to once again get them back on track.

Technology Involved

Website Analysis and Audit

Website Design and Development

SEO

Our team was committed to provide world class digital experience to their clients and got right to work, conducted a website technical as well as optimisation audit to understand just where traffic was coming from to attribute true value to where it belonged. During this discovery process, we learned that much of their traffic was coming from projects and Careers, which was not included in their target market. Taking into consideration their hesitation and fear of backtracking, we laid out a detailed strategy for JGC Gulf to focus on transferring their existing SEO strengths to the new site and slowly making adjustments to watch for impact, rather than making drastic changes all at once. We also conducted thorough research to predict the drop of irrelevant traffic we would see, and recognized the potential for double the traffic in their target market cities based on keyword volume. This analysis gave JGC Gulf the information to put their minds at ease and allowed them to make informed decisions.

With a design focus, we also set a goal to improve conversion points that would enhance the user experience. Rather than sending a user directly to a Contact Us form, we wanted to add design elements that would highlight JGC Gulf services and allow visitor to align themselves to expectations. We developed an integrated solution for JGC gulf to manage their recruitment process from the website and expanded the reach to the general public.

Together we launched their website seamlessly. Our expertise in web design and SEO worked together to ensure traffic stability during the transition. The new website offers a fresh and easy to navigate user experience while offering a clear path for users to contact and career sections, Early results show increased search rankings in target cities and a steady increase of quality leads as well as probable candidates.

Decreased load time

We focused on decreasing the load time by minifying the images, customizing Javascript and CSS, and using simple but effective themes. As images are the main content on the website that is used to display the work and completed projects, there was a lot of work to do for decreasing the load time.

Responsiveness

Another part of the solution was to make the website responsive. As the users use different devices to find the desired services, it was must to ensure that the website gets loaded and works effectively on all those devices. We implemented special strategies to make the website responsive

Road Ahead

We are working with JGC gulf to Develop there recruitment Portal, with integration to their in house applications and infrastructure.