Saregama Travels is a travel agency based in India that specializes in providing customized tour packages to clients. The company offers a wide range of travel-related services, including flight bookings, hotel reservations, and transportation arrangements. Saregama Travels has been in the travel industry for several years and has gained a reputation for providing high-quality services to its customers.

Technology Involved

Objective:

The primary objective of Saregama Travels was to increase their online presence and attract more customers to their website. They wanted to improve their search engine rankings and increase their online visibility, which would ultimately lead to an increase in sales.

Approach:

Saregama Travels approached a digital marketing agency to help them achieve their objective. The agency conducted a thorough analysis of the company's website and identified several areas that needed improvement. They suggested the following approach to achieve the objectives:

Search Engine Optimization (SEO):

The agency conducted extensive keyword research to identify the most relevant keywords that would attract the target audience. They optimized the website's content with these keywords, ensuring that they were used appropriately and naturally. The agency also improved the website's meta descriptions and title tags to improve its search engine visibility.

Social Media Marketing:

The agency created a social media strategy for Saregama Travels, which included regular updates on their Facebook, Instagram, and Twitter accounts. They created engaging content, including images and videos of travel destinations, to attract more followers and increase engagement.

Pay-per-click Advertising (PPC):

The agency also created and managed a pay-per-click advertising campaign for Saregama Travels. They identified relevant keywords and created ads that would appear at the top of search engine results pages.

Results:

After implementing the above strategies, Saregama Travels saw a significant improvement in their online presence and website traffic. The website's search engine ranking improved, and it appeared at the top of search engine results pages for relevant keywords. The company's social media following increased, and engagement on their posts also increased. The pay-per-click advertising campaign generated a significant amount of traffic to the website, resulting in increased sales.

Conclusion:

Through the efforts of the digital marketing agency, Saregama Travels was able to achieve their objective of increasing their online presence and attracting more customers to their website. By optimizing their website for search engines, creating engaging social media content, and running an effective pay-per-click advertising campaign, the company was able to improve its online visibility and ultimately increase its sales.